Doodles is a vibrant and community-driven NFT project that launched in October 2021, featuring 10,000 unique, hand-drawn characters created by Canadian artist Scott Martin, also known as Burnt Toast. The project was co-founded by Evan Keast and Jordan Castro, who were both instrumental in the creation of CryptoKitties.
The Doodles collection includes a variety of colorful and whimsical characters such as humans, animals, and inanimate objects, each with distinct traits and rarity levels. The playful and inclusive designs are meant to bring joy and appeal to a wide audience.
The project is heavily community-focused, with initiatives like the Inkubator (formerly Doodlebank), which funds community-led projects and events using funds from initial mint revenues and secondary sales. The Inkubator aims to support and grow the Doodles brand through various creative and entrepreneurial endeavors.
The Community Council helps govern the community's interests and ensures transparent communication between the Doodles team and the community. They play a key role in decision-making processes for the project.
Doodles has expanded its ecosystem with new collections and features. Doodles 2, launched on the Flow blockchain, allows holders to customize their avatars on-chain, providing more personalization and interaction within the Doodles universe.
The project also includes initiatives like Space Doodles, which offers a space-themed option for existing Doodles holders, further enhancing the variety and engagement of the collection.
Doodles has ambitious plans to become a global entertainment brand. They have brought on high-profile partners, including musician Pharrell Williams as Chief Brand Officer, to help steer the brand towards mainstream recognition. Pharrell’s involvement has led to projects like the Doodles Records: Volume 1, featuring music collaborations.
The project has also ventured into real-world experiences, such as the upcoming immersive play area in collaboration with Camp in Chicago, designed to provide interactive and family-friendly activities based on the Doodles characters.
