Fear of fire. From the ancient Greek “pyro”(fire).
Present since the dawn of time, like any natural element, those who coexist with this phobia may experience intense anxiety, panic or disgust at the sight, sound or thought of fire, leading them to avoid situations where they might have direct exposure, such as lighting a candle, cooking on a grill or attending parties with fireworks. Human culture is rich in meanings attributed to fire.
From Hephaestus to Prometheus in ancient Greece, to the correlation between flames and hell in the Christian religion, fire has always received our attention, perhaps also due to the mystical air it exudes that is a mixture of beauty and terror. And then there are the great fires in history, like the one in London in 1966 or other historical events that have influenced this condition. In the case of the image, I was inspired by a horrific military tactic used by Genghis Khan, who understood the role of cognitive psychology well before its devious use by marketing. To attack villages G.K. used to set fire to the tails of horses which he then pushed towards the village to be attacked which of course fuelled huge and terrible fires. Imagine, for those who are up to it of course, the idea of seeing a horde of burning horses coming towards you, an image too powerful not to be overwhelmed. And this Genghis knew it well. Bloody marketing strategy.
PNG, 4000x4000, 300 DPI.
Post-Photography, AI Cooperation by Mirkolis, 2023/2024.
Rodeyo
