Born in Shanghai China, educated in Sydney Australia, and London UK, currently based in San Francisco, Yiying Lu is an award-winning artist, entrepreneur, global educator, and bilingual TEDx speaker. Yiying was the first international creative collaborator at IDEO Shanghai, a former creative director at 500 Startups, where she built brands for hundreds of tech startups. She currently runs her cross-cultural creative studio in San Francisco, produces iconic international design work such as the Twitter Fail Whale, the pan-cultural dumpling and boba emojis, Conan O’Brien Pale Whale, and the Chinese paper-cut style Mickey Mouse for Disney Shanghai.
