On August 7, 2021, I launched my genesis NFT photo collection 96° in the Shade. To my shock and delight all 100 images sold out in three days. A friend suggested I contact a prominent journalist friend who has written about photography for many years and published several notable books. I wrote them a brief, enthusiastic email detailing the project, my influences, my excitement about discovering the NFT space and how thrilled I was to find a new audience for this work, which had been sitting dormant for nearly 18 years. This was their response. It was at that moment I realized the power of NFTs for photographers, and what this would mean for the old guard, the gatekeepers who were suddenly faced with the prospect of either learning a new language and embracing change, or finding themselves locked out of the kingdom.
