Fuelled by the moment's electric surge,
Each quip and jest, a playful urge.
A lively exchange, a competitive parade,
Where words intertwine, in the game we play.
In the arena of banter, minds ignite,
In the rhythm of words, we take flight.
A verbal display, of a trash talk fit,
Where thoughts collide, to make shit talk stick.
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# [THE PRIMALS]
The Primals" by New Zealand-based visual artist SWEATS are a gang of ghastly, glitched-out ghouls that thrive in a natural habitat of online chaos. Summoned when the lights go out and you’ve had “just a little too much to scroll,” they burst from unsuspecting screens with frenzied energy and playful mischief, attracted to the endless rhythms of taps, scrolls, clicks, and likes. So viewers beware! These digital phantoms, each with their own quirky traits and preferences, feed off our primal instinct for color, sound, and stimulation.
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# [SWEATS]
Bold and primal, SWEATS art consists principally of expressionistic figures and objects. Beginning as abstraction, his portraits are brought to life through the eyes, lips and teeth, which emerge from vibrant colours so as to explode the senses. The effect taps into a feeling of synaesthesia that opens up the viewer to explore the human experience – an experience that is not only multifaceted but unique to the individual.
Shifting between studio, street and screen, SWEATS employs strong contrasts through popping palettes, striking stencil features, and deconstructed typography to explore colour and form. He works under the influence of music, using its physicality to generate spontaneous dynamic movement and gestural mark making to build textural layers into artworks that contain echos of distressed faxes and photocopies. This process remains grounded in undercurrents of pop culture that allow him to hold on to a playful naivety.
In addition to developing private art pieces, commercial design and branding, SWEATS is increasingly exploring scale, particularly through public murals and installations. Constantly evolving over 20 years of experience in the creative arts across New Zealand, Australia and Asia, and is co-founder of the artist workspace Eyes On Fire Gallery.
Instagram: [https://www.instagram.com/sweats___/]](https://www.instagram.com/sweats___/)
Personal web: [https://sweats.nz/](https://sweats.nz/)
