Bomb Story: It's odd in hindsight, but there was frantic speculation in 2012 that the world was slated to end on December 21. This was theorized on the fact that the Mayan Calendar, which spans 5,125 years starting in 3114 B.C., marked the end of a cycle on December 21, 2012. As far as we can tell, the physical earth remains, but it can also be argued that this was the beginning of the end (or end of the beginning) on a bunch of other fronts. | Background Story:
If there was ever a pattern that encapsulated The Hundreds, it would be Paisley. Our first big hit, the one that put us on the map, was the all-over-print Paisley hoodie from 2005. There's an unabridged version of this story in Bobby's book, but that sweatshirt sold so much, and sold out so quickly overnight, that we allocated all of those funds to building our first flagship retail store on the corner of Fairfax and Rosewood. The pattern was designed in 2004, on a lesser-remembered piece called the ""Bandana"" zip-up. Over the years, those clusters of buta droplets continued onto The Hundreds T-shirts, across cut-n-sew collections, New Era fitteds, and collaborations with artists. The Paisley print not only defined us, but greater streetwear, as it trickled down into the work of later brands and designers.
