Bomb Story: Every generation has its own ""streetwear"". In the '90s, streetwear was propelled by artist-driven T-shirt labels, independent skate companies, and urban brands in the mainstream. The '80s version of streetwear was arguably independent surf designers like T&C Surf, Maui and Sons, and Gotcha. The Shattered Adam is in the spirit of a surf T-shirt brand of the era.| Background Story:
The foundation of The Hundreds is streetwear, and at the foundation of streetwear is the graphic T-shirt. From our beginnings in the Fall of 2003, The Hundreds has relied on the tubular, open-ended cotton of a boxy, blank as our canvas. This is the same T-shirt that Bobby and Ben wore growing up, mixing and matching them 3 for $10 at the local swap meets. The independent skate brands of the 1990s, the streetwear brands of the early 2000s, all co-signed the same cut. Even when the clothing industry chased ringspun apparel or fashion silhouettes, The Hundreds held to the inspirational baseline. Our solid backgrounds are hues from the original swatch card that we built the brand off of.
