Bomb Story: While most Madam Bombs are intricately drawn and complex in nature, Simple Madam is a classic, 1-color version of the character. Although she started off as the TENS mascot, Madam Bomb became one of the brand's logos over time and that required a distillation of the design down to an easy and printable mark. There is a legion of The Hundreds followers who prefer a subtle, timeless Simple Madam over any other. | Background Story:
If there was ever a pattern that encapsulated The Hundreds, it would be Paisley. Our first big hit, the one that put us on the map, was the all-over-print Paisley hoodie from 2005. There's an unabridged version of this story in Bobby's book, but that sweatshirt sold so much, and sold out so quickly overnight, that we allocated all of those funds to building our first flagship retail store on the corner of Fairfax and Rosewood. The pattern was designed in 2004, on a lesser-remembered piece called the ""Bandana"" zip-up. Over the years, those clusters of buta droplets continued onto The Hundreds T-shirts, across cut-n-sew collections, New Era fitteds, and collaborations with artists. The Paisley print not only defined us, but greater streetwear, as it trickled down into the work of later brands and designers.
