Olive Allen. Olive Allen is a new media artist who uses strategies such as branding, ‘drops,’ and gamification to offer a critical yet playful view on hype, the attention economy, and cultural mores. Through bright, colorful digital artworks composed of pop-cultural and nostalgic elements, Allen grabs attention and redirects it to today’s urgent issues. An early adopter of NFTs and cryptocurrency, Allen blends pop-cultural elements such as Pokemon cards, Furbies, and hypebeast staples with witty social criticism. Just like artists she admires, Takashi Murakami and Joyce Pensato, who deconstruct existing pop culture characters and icons as well as invent their own, Olive creates character series, such as
HYPEBIRDS, UnBearables, or The Sheeplezzz. These pieces engage viewers in conceptual collecting gameplay with rules, statistics, and deft societal critique.
Olive believes the work produced and released should be of the now. The relevance and accessible symbolism of her artworks serve the attention economy well, but Allen embeds deeper meanings within her pieces that can be missed in the scroll. Therein lies the tension of the work: vying for attention in a like-based economy while simultaneously seeking depth and connection.
The wry, sardonic rules around the works are partly a performance by Allen. By setting up systems of engagement around her work, she compels her collectors the viewers to interact with her performance, participate in its meaning, and make decisions about their own values
