Through my idea to transform the way we see and interact with nature, I was able to create an AR experience that would transform nature’s main color, green, into the most unexpected and vibrant shade of purple.
Purple Valley was born, allowing users to dive into their own magical world. People from all over the globe choose to use the effect on a daily basis, with the number of shares surpassing the 20 million mark, and more than 150 million photos being taken in over 60 countries.
Ᵽµŗplε Vall£ÿ name carries special characters that would make the filter unsearchable, so, in order to access the experience, the user would have to first have seen the effect through someone else’s eyes. That aspect is what created such a strong and powerful chain around it.
This chain has allowed for a new portal to be open, one that connects our world with an unimagined fantasy that aims to play with all of humanity’s values in the most unexpected way.
Beta is a unique and special region within that fantasy.
