Crown Royal - That Deserves a Crown

This holiday season, Crown Royal celebrates amazing moments of generosity by paying it forward through the sharing of digital collectibles. Through Crown Royal’s #ThatDeservesaCrown program, we’re giving you the opportunity, between November 24 and December 31, 2022, to gift a digital crown collectible to a 21+ adult who has made a positive impact on your life. To pay the generosity forward, for every digital crown collectible minted, as part of their Purple Bag Project, Crown Royal will send a care package to an active duty American military member.*