Riocam has chosen to focus solely on the DMC-12. The camera filters all distractions and puts an emphasis on the timeless design. This showcases the brilliance of Giorgetto Giugiaro's lines and form. Riocam frames the stainless steel DMC-12 in a way few can, and attempts to take the viewer back to feelings produced by those iconic posters of the 1980s, but with an x-ray twist.