Shawm [#283]

The shawm have special powers that enable them to communicate with their ancestors. I’m not sure how they do this because most of my ancestors are dead and refuse to pick up the phone. They behave a bit like shamen and will often be seen dancing around until they fall into a deep trance. It is whilst they are in this trance that their ancestors will communicate with them and suggest things such as what the next best seller is going to be. The shawm will then advise Pah to stock them in the shop. Funnily enough they are often ‘too busy’ to advise when Pah is working on the marketing strategy. I mean, how do you promote a ‘glow in the dark’ deckchair?